Manuscript Preparation Journey Starts Before Writing: A Strategic Publication Guide 

by | Jan 6, 2026 | Analysing a Journal | 0 comments

 Feeling Lost? The Real Starting Point of a Successful Research Paper 

If you’re reading this, you probably have a research question, a stack of data, and maybe even a few half-written sections of your manuscript. You’re ready to start the writing process, but you feel a knot in your stomach when you think about the publication process. 

You might be asking: 

  • Where do I send this when it’s done? 
  • Will this even be good enough for a top-tier journal?
  • What if I spend months writing only to be rejected over and over again?

This fear of rejection and confusion about where to begin is completely normal. The manuscript preparation process is often misunderstood. It’s the silent anxiety every academic researcher  from PhD scholars to seasoned professors  grapples with. But what if I told you that the confusion stems from starting at the wrong place? 

The Core Message: Journal choice should guide your entire writing process, not follow it. 

Many researchers finish writing the final draft of their manuscript, sigh in relief, and then start scrolling through journal impact factors. Little do they know they are making a costly mistake. When you save choosing the right journal for the end, you treat your manuscript like a generic product that needs a market. When you do it first, you treat your manuscript like a tailored solution to a specific audience’s problem.

Why Writing Without Target Journal Selection Often Leads to Rejection

When you write in a vacuum, your manuscript often suffers from what we call the “mismatch problem”  a common result of skipping journal selection before writing:

  1. Mismatched Scope and Tone: You might have written a highly quantitative paper, only to find the journal you finally chose focusses on policy implications and qualitative methods. You then must spend weeks rewriting the introduction, discussion, and even the conclusion.
  1. Mismatched Formatting and Structure: Every journal has certain requirements, namely structure, citation style, and word limit. Writing a 10,000-word paper only to realize the target journal caps it at 6,000 words is a demoralizing nightmare that requires rewriting. 
  1. Mismatched Contribution: Reviewers don’t just ask, “Is this good research?” They ask, “Is this research relevant to the readers of this journal?” If you haven’t tailored your “contribution to the literature” to fit the journal’s specific focus, the answer will likely be “No.” 

This process is not just exhausting and time-consuming, but exponentially increases the risk of “desk reject” (rejection by the editor before it even goes to reviewers). 

How to Prepare a Manuscript for Journal Submission  A Strategic Publication Approach Before You Start Writing 

You should choose the journal before you type the first sentence of your manuscript. Strategic manuscript preparation involves three crucial steps.

Step 1: Define Your Manuscript’s Persona 

Forget your research for a moment. Instead, answer these three questions: 

  • What is the core problem I am solving? (the What)
  • Who cares most about the solution? (the Who)
  • What is the minimum word count required to prove my point? (the How Much) 

Step 2: Build a Journal Portfolio 

Based on your manuscript’s persona, create a tiered list of 35 potential journals. 

  • Tier 1: The Dream Journal (The “Reach”) 

Characteristics: High impact factor, very competitive, perfectly aligns with your research topic and methodology. 

  • Tier 2: The Practical Journal (The “Likely Hit”)

Characteristics: Reputable, good impact factor, publishes manuscripts with your scope/methods (you’ve seen  manuscripts with similar topics accepted recently in this journal). This is where you put your main effort. 

  • Tier 3: The Backup Journal (The “Safety Net”)

Characteristics: A solid, peer-reviewed journal, perhaps specializing in regional studies or a slightly broader field. 

Step 3: The Blueprint  Reading Like a Reviewer, Not an Author 

Once you have locked in your tier of journals, you have your blueprint. Now, do the following before you write: 

Read the “Aims and Scope”: Highlight the core areas of interest. 

Download 35 recent manuscripts: Specifically, download those that are closest to your topic or that use a similar methodology. 

Reverse-Engineer the Structure: Look at those papers. How long is the introduction? How many subsections are in the literature review? How do they structure the results and discussion section? 

Adopt the Tone: Note the language. Is it formal and dense, or is it clear, solution-driven, and focused on broad application? 

When align your manuscript with the target journal’s structure, tone, and focus, your manuscript is already 50% of the way to acceptance. It’s not just a paper; it’s a journal-ready submission.  

Unsure which journal fits your research? Get expert guidance before you start writing. 

The Next Step: From Publication Strategy to Journal Submission Success 

This journal-first approach will significantly reduce your anxiety and dramatically improve your chances of success. But let’s be honest: translating a robust strategy into a polished, journal-ready paper requires time, precision, and expert advice. 

You are juggling between research, managing data analysis, and teaching, leaving little bandwidth for the meticulous task of formatting and editing based on journal standards. You need a partner who understands that clarity, structure, and ethical integrity are non-negotiable for publication. 

At Tholga Publications, we understand the pressures faced by PhD and early-career researchers. We don’t just offer publishing services; we offer a strategic partnership designed to remove submission hurdles and ensure your work speaks with clarity and impact. 

How Tholga Supports Strategic Manuscript Preparation 

Mastering the Strategy: Focused Journal Selection Support for Researchers 

We eliminate the confusion about where to publish. We guide you to find journals perfectly aligned with your research scope, methodology, and desired indexing, ensuring your manuscript lands on the desk of an editor who genuinely wants to read it.  

Polishing the Manuscript: Precision Copyediting and Formatting 

Don’t risk a desk reject over unclear language or inconsistent style. Our core service is copyediting, where we refine your writing style for clarity and structure, ensuring even your complex quantitative results are presented in a clean, non-technical, and submission-ready manner that adheres to the target journal’s specific style and formatting requirements. 

Building Your Skillset: One-on-One Research Writing Consultations and Workshops 

We offer one-on-one consultations for PhD and early-career researchers, providing personalized guidance on research writing and structuring their thesis or manuscript. We also host workshops on research tools and publication ethics, helping researchers build long-term confidence and academic integrity.   

Don’t let the fear of rejection dictate your research agenda. Take control of your publication journey today by making the strategic choice: Choose your journal first and let the writing follow.  

Meet the Author

Murugaraj Shanmugam

Murugaraj Shanmugam is passionate about helping researchers tell their stories with clarity and impact. As founder of Tholga Research Consulting and Director of Editor’s Essentials, he mentors PhD scholars, guides institutions in strengthening research ecosystems, and trains copyeditors to uphold high editorial standards. His initiatives—ranging from mentoring roadmaps to practical bootcamps—reflect his commitment to bridging gaps between ideas, writing, and publication.

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